Penn LPS Digital Marketing Boot Camp

Classes begin quarterly

Learn Digital Marketing in 18 Weeks

The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.

Penn LPS Digital Marketing Boot Camp is a challenging, part-time program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting.

  • Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
  • Study without sacrificing your work schedule, with convenient evening and weekend sessions.
  • Benefit from a classroom learning environment, with dedicated instructional staff and peer-to-peer insights.
  • Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.

Facebook partner logo

We’ve partnered with Facebook to provide those who complete our boot camp with a complimentary Facebook Certification exam voucher. You will choose the cert that best aligns with your interests and career goals from the following list:

  • Digital Marketing Associate, Marketing Science Professional, Creative Strategy Professional, Media Planning Professional, or Media Buying Professional

Strategic, Hands-On Digital Marketing Training

All great digital marketing strategies start with an understanding of the fundamentals. You can choose to partake in an online Marketing Fundamentals pre-course that includes:

  • Brand Strategy
  • Brand Building
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research

In just 18 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry.  You will get hands-on training in*:

Digital Marketing Strategy

  • Data Strategies
  • Digital Marketing for Different Business Models
  • Customer Journeys
  • Digital Funnels
  • Content Strategy
  • Organic Social Media

Digital Advertising, Data Organization, and Automation

  • Paid Search Advertising and Analytics
  • Display Advertising and Analytics
  • Paid Social Media Advertising and Analytics
  • Retargeting and Audience Building
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Optimizing Campaigns and Websites

  • WordPress
  • Content Optimization
  • Search Engine Optimization (SEO)
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking
*The material covered is subject to change. Our academic team adjusts to the market demand.

Ready to become a strategic digital marketer?

By the time you complete the program, you can expect to be able to:

  • Develop digital marketing strategies that meet both short- and long-term business goals 
  • Create, launch, and optimize search, social, display, and retargeting advertising campaigns.
  • Build highly targeted audiences using demographics, affinity audiences, and more.
  • Design and develop websites that perform well in search rankings and drive customer engagement.
  • Optimize content and landing page experiences to improve customer engagement and conversion rates.
  • Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.
  • Effectively manage and share customer data and touchpoints via CRM systems and databases.
  • Design and implement automated workflows to drive campaign efficiency.

Part-Time Schedule

  • 18-week program
  • Classes held two weekdays from 6:30-9:30 p.m.
    Saturdays from 10 a.m.-2 p.m.

Currently Enrolling

» Coding

  • Full-Time: March 7, 2022
  • Part-Time: February 28, 2022

» Cybersecurity:

  • Part-Time: February 28, 2022

» Data Science:

  • Part-Time: Soon

» FinTech:

  • Part-Time: January 31, 2022

» Digital Marketing:

  • Part-Time: January 25, 2022

» UX/UI:

  • Part-Time: March 14, 2022

» Tech Project Mgmt:

  • Part-Time: January 24, 2022

Get Program Info

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Ready to learn more about Penn LPS Digital Marketing Boot Camp? Contact an admissions advisor at (215) 310-5477.